Small Business Saturday – A Planning Guide

Caroline D. Quinn Guides & How-To's, Holiday Marketing, Promotions and Events, Small Business Marketing

This post, originally published in 2016, has been updated for 2022. If you’re a small business owner with a retail, restaurant or service business, the holiday season is a crucial time to build sales before the end of the year. Unfortunately, it’s easy to get lost in the fray of advertising by national competitors throughout the season. The good news …