How Your Year-End Results Can Help You Create a Great Marketing Plan

Caroline D. Quinn Digital Analytics, Guides & How-To's, Marketing Plans, Small Business Marketing, Social Media Analytics, Website Analytics

[This post, originally published in 2017, has been updated.] It’s the start of a new year and you need to finalize (or maybe even begin) your marketing plan for the year. So where do you begin? With last year’s results. As with your business plan, it’s important to review last year’s results to determine where you are and where you …

Small Business Saturday – A Planning Guide

Caroline D. Quinn Promotions and Events, Small Business Marketing

This post, originally published in 2016, has been updated. If you’re a small business owner with a retail, restaurant or service business, the holiday season is a crucial time to build sales before the end of the year. Unfortunately, it’s easy to get lost in the fray of advertising by national competitors throughout the season. The good news is that …

7 Steps to Start Marketing Your New Business

Caroline D. Quinn Content Marketing, Entrepreneurship, Marketing Plans, Public Relations, Small Business Marketing, Social Media Marketing

So you just started a business or are very close to launching one. Great! There are SO many details and tasks to handle when you’re a new business owner. One of them is getting the word out about your new business. How can you do this without spending a lot of money? And what if you don’t know a thing …