Need a Marketing Plan? Start With Last Year’s Results

Caroline D. Quinn Marketing Plans, Small Business Marketing Leave a Comment

It’s 2017 and you need to finalize (or maybe even begin) your marketing plan for the year. So where do you begin? With last year’s results. As with your business plan, it’s important to review last year’s results to determine where you are and where you want to go with your business. Evaluating your results will also make it easier …

Small Business Saturday – A Planning Guide

Caroline D. Quinn Promotions and Events, Small Business Marketing Leave a Comment

If you’re a small business owner with a retail, restaurant or service business, the holiday season is a crucial time to build sales before the end of the year. Unfortunately, it’s easy to get lost in the fray of advertising by national competitors throughout the season. The good news is that there’s a lot of attention on small business right …

How to Get Started with Web & Social Analytics

Caroline D. Quinn Content Marketing, Digital Analytics, Digital Media Strategy, Social Media Analytics, Social Media Marketing, Website Analytics Leave a Comment

Why do you need to be familiar with digital marketing analytics as a business owner? What are the most important analytics to understand (at least at first) so you’re not wasting time trying to figure it out? What the heck are analytics anyway? If you’re in business, you already know how important data is to measure your success. For example, …

7 Steps to Start Marketing Your New Business

Caroline D. Quinn Content Marketing, Entrepreneurship, Marketing Plans, Public Relations, Small Business Marketing, Social Media Marketing Leave a Comment

So you just started a business or are very close to launching one. Great! There are SO many details and tasks to handle when you’re a new business owner. One of them is getting the word out about your new business. How can you do this without spending a lot of money? And what if you don’t know a thing …