Rising Above a Recession: 7 Winning Marketing Strategies for Your Small Business

Caroline D. Quinn Marketing Strategy, Small Business Marketing

As a small business owner, navigating through a recession can be daunting and challenging. Economic downturns can impact consumer spending habits, decrease demand for products or services, and tighten budgets. However, your small business can survive and thrive during a recession with the right marketing strategies. Here are seven practical marketing strategies to help your small business weather the storm. …

Affordable Holiday Marketing Ideas To Try For Your Local Business

Caroline D. Quinn Holiday Marketing, Small Business Marketing

Looking for some affordable marketing ideas for your local business during the holidays? Many of these ideas won’t take a lot of time to do and can have real impact. Here are a few that won’t break the bank: • Spotlight special services or amenities like free gift wrapping, curbside pick-up, personal shopping, etc. on your website, social media, emails, …