Small Business Saturday – A Planning Guide

Caroline D. Quinn Guides & How-To's, Holiday Marketing, Promotions and Events, Small Business Marketing

This post has been updated. If you’re a small business owner with a retail, restaurant or service business, the holiday season is a crucial time to build sales before the end of the year. Unfortunately, it’s easy to get lost in the fray of advertising by national competitors throughout the season. The good news is that since the pandemic, support …

Affordable Holiday Marketing Ideas To Try For Your Local Business

Caroline D. Quinn Holiday Marketing, Small Business Marketing

Looking for some affordable marketing ideas for your local business during the holidays? Many of these ideas won’t take a lot of time to do and can have real impact. Here are a few that won’t break the bank: • Spotlight special services or amenities like free gift wrapping, curbside pick-up, personal shopping, etc. on your website, social media, emails, …