Whether you’re starting a new business or you have an existing one, you need marketing to keep it top of mind with your customers and prospects. But with everything you have to deal with as a business owner, just the thought of creating a marketing plan can feel overwhelming. Many business owners I’ve met tend to fly by the …
Why do you need to be familiar with digital marketing analytics as a business owner? What are the most important analytics to understand (at least at first) so you’re not wasting time trying to figure it out? What the heck are analytics anyway? If you’re in business, you already know how important data is to measure your success. For example, …
So you just started a business or are very close to launching one. Great! There are SO many details and tasks to handle when you’re a new business owner. One of them is getting the word out about your new business. How can you do this without spending a lot of money? And what if you don’t know a thing …
