Need a Marketing Plan? Start With Last Year’s Results

Caroline D. Quinn Marketing Plans, Small Business Marketing Leave a Comment

It’s 2017 and you need to finalize (or maybe even begin) your marketing plan for the year. So where do you begin? With last year’s results. As with your business plan, it’s important to review last year’s results to determine where you are and where you want to go with your business. Evaluating your results will also make it easier …

How to Get Started with Web & Social Analytics

Caroline D. Quinn Content Marketing, Digital Analytics, Digital Media Strategy, Social Media Analytics, Social Media Marketing, Website Analytics Leave a Comment

Why do you need to be familiar with digital marketing analytics as a business owner? What are the most important analytics to understand (at least at first) so you’re not wasting time trying to figure it out? What the heck are analytics anyway? If you’re in business, you already know how important data is to measure your success. For example, …