This post has been updated. If you’re a small business owner with a retail, restaurant or service business, the holiday season is a crucial time to build sales before the end of the year. Unfortunately, it’s easy to get lost in the fray of advertising by national competitors throughout the season. The good news is that since the pandemic, support …
[This post, originally published in 2017, has been updated.] It’s the start of a new year and you need to finalize (or maybe even begin) your marketing plan for the year. So where do you begin? With last year’s results. As with your business plan, it’s important to review last year’s results to determine where you are and where you …
Whether you’re starting a new business or you have an existing one, you need marketing to keep it top of mind with your customers and prospects. But with everything you have to deal with as a business owner, just the thought of creating a marketing plan can feel overwhelming. Many business owners I’ve met tend to fly by the …
