This post has been updated. If you’re a small business owner with a retail, restaurant or service business, the holiday season is a crucial time to build sales before the end of the year. Unfortunately, it’s easy to get lost in the fray of advertising by national competitors throughout the season. The good news is that since the pandemic, support …
As a small business owner, navigating through a recession can be daunting and challenging. Economic downturns can impact consumer spending habits, decrease demand for products or services, and tighten budgets. However, your small business can survive and thrive during a recession with the right marketing strategies. Here are seven practical marketing strategies to help your small business weather the storm. …
Looking for some affordable marketing ideas for your local business during the holidays? Many of these ideas won’t take a lot of time to do and can have real impact. Here are a few that won’t break the bank: • Spotlight special services or amenities like free gift wrapping, curbside pick-up, personal shopping, etc. on your website, social media, emails, …
[This post, originally published in 2017, has been updated.] It’s the start of a new year and you need to finalize (or maybe even begin) your marketing plan for the year. So where do you begin? With last year’s results. As with your business plan, it’s important to review last year’s results to determine where you are and where you …
Whether you’re starting a new business or you have an existing one, you need marketing to keep it top of mind with your customers and prospects. But with everything you have to deal with as a business owner, just the thought of creating a marketing plan can feel overwhelming. Many business owners I’ve met tend to fly by the …
Why do you need to be familiar with digital marketing analytics as a business owner? What are the most important analytics to understand (at least at first) so you’re not wasting time trying to figure it out? What the heck are analytics anyway? If you’re in business, you already know how important data is to measure your success. For example, …
So you just started a business or are very close to launching one. Great! There are SO many details and tasks to handle when you’re a new business owner. One of them is getting the word out about your new business. How can you do this without spending a lot of money? And what if you don’t know a thing …
